History of thegroup starts in February 2005.
Founders of thegroup, Zoltan Szigeti and Mihaela Nicola, decided to take a new journey towards the future with the single objective of creating an organization where people will enjoy working for brands.
In 2005, in ten months of activities, thegroup has won 41 pitches across all disciplines, placed 35 brands in its portfolio of companies and has grown from 5 people to 63. thegroup ranked number one in Romania in terms of profit generated (see official figures)
In 2006 thegroup had expanded and developed new disciplines. We launched two new media agencies, concluded an international partnership for our public relations agency, launched the interactive communication company, the research agency, a company specialized in management of outdoor advertising and a division of retail marketing implementation. We have grown up to 200 profesionals at thegroup today.
In 2007 thegroup has developed new companies and competencies. Our event management capabilities as well as talent to create media content (see petocuri.ro) have given us new business perspectives. We are now 14 companies within thegroup, with billings in 2007 of 99.8 milion euro. Our team includes more than 250 individuals and we serve for more than 75 brands.
founders of thegroup