Beginnings

The Group was founded in February 2005 by a team of enthusiastic professionals with a vision to make history in the Romanian communications industry.

The Group started with the launch of a media agency, which soon became the market leader. Other specialized agencies followed, which over time managed to offer clients a complete universe of marketing and communication services.

In its first year of operation, despite emerging in a market where all the global multinational agencies were already active, The Group won 41 pitches, adding 35 companies to its portfolio and growing its team from 5 to 50 people. In this first interval, The Group had a turnover of €17 million, which grew by 80% in the following year. The trend maintained year after year, even during periods when the market contracted dramatically.