thegroup launches Prometheus – the first agency specialized in programmatic media

april 16, 2015

thegroup launches Prometheus, the first Romanian agency specialized in programmatic media.

“For us, the internet is a different dimension, a different slice of existence with its own usability and communication rules, including commercial communication regarding either people or brands. Our clients have been expecting from our part to be one step ahead of the future. Prometheus is the answer for brands’ need of performance, the answer for efficient marketing solutions in this “new dimension”. Launching an agency specialized in programmatic requires a solid investment and we are happy to have been able to take such a step, in the benefit of all our clients.” – stated Zoltan Szigeti, President of thegroup.

Programmatic media is the most recent development in the field of promoting brands in a relevant, complex, customized and efficient manner, through technology and data.

Prometheus is the first Romanian agency specialized in programmatic media and marketing analytics. At this very moment, Prometheus is the only agency owning the full package in terms of programmatic, first of all through owned technology and tools and moreover through the first official agreement signed by google with a Romanian agency, thus having access to Google platform and exclusive tools.

“Although often mentioned in various contexts, programmatic planning & buying, as well as marketing analytics skills, are fully understood and applied by very few communication specialists. The results of these activities will improve the dynamics of brands-consumers online relationships bringing good news to active websites, to publishers, bloggers and content providers, while in the same time contributing at the enhancement of brands’ communication investment efficiency. Media Investment’s clients will benefit directly from Prometheus’ expertise.” – Dan Balotescu, Managing Partner of Media Investment.

Prometheus agency, managed by Cecilia Tănăsoiu, has 7 members gathered in a specialized team of programmatic media and marketing analytics. The revolutionary element of the programmatic way of planning, shaping and buying is the fact that, through a complex process, brands can buy a very specific type of advertising exposure, for a very specific consumer, in a very specific moment, in a very specific context. Programmatic media is the expression of the evolution towards cybermarketing, to be more specific, towards the activity that from brands’ perspective brings together three crucial fields: marketing, economics, technology.

“This type of services has been already available for Media Investment’s clients, but we soon realized that programmatic media is a specialized activity, requiring a much more in depth approach than a simple division of a classical media agency can offer. At the moment we, Prometheus, are the only one who own the full package: our own tools, technology, data, analytical skills and access to Programmatic Google Platform in Romania.” – stated Cecilia Tănăsoiu, Managing Director of Prometheus.

By adding this new agency specialized in programmatic media to its portfolio, thegroup strengthens its leadership status in the Romanian communication industry. thegroup gathers 11 agencies specialized in different communication fields, continuously adding value through innovation, according to its own positioning.