frequent asked questions

Which are the companies active under thegroup umbrella?

These are the companies active under thegroup umbrella:

Brandstalk

BT Production

DDB

Galeriu & Partners Public Relations

House of Media

Media Investment

My Media

Porter Novelli Public Relations

Prometheus Programmatic Media

Quantum Data Science

Tribal Worldwide Romania

Your Promo

Do you get involved in community development programs?

thegroup has an involved and responsible attitude concerning both its daily activity as well the community it operates in, offering its constant support, discreetly, to different educational, cultural or artistic activities.

thegroup foundation is a partner in projects related to promoting reading in schools and free access to education, as well as excellency projects.

 

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What is thegroup turnover?

The value of the budgets administered by thegroup in 2014 is 67,325,000 euro.

The evolution of thegroup turnover over the years can been see in the figure below.

* 2013, 2014 turnover+ tv budget managed by the agency

Which are thegroup clients?

thegroup manages on a regular basis marketing campaigns for over 200 clients. No client is more important than the other. We regard it as unethical to validate our brand by presenting ourselves as partners of internationally prestigious brands. We are pleased to see that our clients are usually the ones to recommend us to other companies.

60% of our portfolio is represented by international clients and the rest by local brands.

Over the years we have developed and implemented campaigns for brands from various business sectors:

  • alcoholic beverages
  • audit companies
  • automotive sector
  • banking sector
  • beauty services
  • consultancy companies
  • consumer goods
  • electronics
  • exhibition organizers
  • home appliances
  • insurance
  • law offices
  • nutrition and health
  • pharmaceutical companies
  • soft drinks
  • traders

What is the share of projects with state institutions?

60% of our portfolio is represented by international clients and the rest are brands looking to consolidate their local portfolio.

thegroup has consistently kept to the policy of not managing campaigns originating from public Romanian or European funds. Occasionally, in the past, we have participated in the pitching process for projects with such funds, however their contribution to the agency budget has never surpassed 5% of the annual billings of respective year.

Is OMD part of thegroup?

Omnicom Media Group and thegroup own in Romania the OMD agency and as such the consolidated position of leader on the media market.